Accountants: Sustaining Value Creation

Professional accountants operate in all facets of the global economy creating value and upholding business integrity in both the private and public sectors.

In a world demanding short term solutions, professional accountants are challenged to sustain long term growth.

Accountants lead strategic teams. They are charged with creating value and safeguarding assets and are an important part of organisational governance. They provide regulators and society with assurance that business has operated to the highest standards.

The WCOA 2010 will explore issues related to key areas that directly and indirectly affect the continued relevance of the professional accountant in the coming years.